ICAD

Every year ICAD invite foreign jurors to sit on their advertising awards panel. Our job was to attract high profile names to add as much credibility to the results as possible. Knowing that most invitees would come from the UK, our approach was to play off famous cases of UK injustice and ask these jurors if they could do better.

The invites proved a big hit with recipients. Not only did we manage to secure 6 of the 10 first choice jurors, those who couldn’t make it called us (rather than us call them) to propose alternative candidates.  The campaign also received an ICAD nomination.