Dublin Airport wanted to get passengers in the mood for shopping as soon as they entered the airport by highlighting the range, value and luxury they are about to encounter in the duty free. Our solution was a series of freestanding installations based around exclamations of excitement – WOW! OMG! LUV! and YUM! Part sculpture, part showcase, the installations' scale and uniqueness are designed to stand out from the airport’s advertising clutter. As flexible as department store windows, they can be carefully curated to be in line with trends, seasonality or simply to freshen up the offering.
