Dublin Airport wanted to get passengers excited about duty free shopping as soon as they entered the airport by highlighting the range, value and luxury they will encounter once they go airside. Our solution was a series of freestanding installations based around exclamations of excitement – WOW! OMG! LUV! and YUM! Part sculpture, part showcase, the installations' scale and uniqueness are designed to stand out from the advertising clutter in the airport’s departures area. Like department store windows and just as flexible, they can be carefully curated to be in line with trends, seasonality or simply to freshen up the offering.
