DAA

Dublin Airport wanted to get passengers in the mood for shopping as soon as they entered the airport by highlighting the range, value and luxury they are about to encounter in the duty free.

Our solution is a series of freestanding installations based around exclamations of excitement – WOW! OMG! LUV! and YUM! Instead of depicting images , the installations display the actual luxury items in a carefully curated environment.

Part sculpture, part showcase, the installations' scale and uniqueness are designed to stand out from the airport's advertising clutter. As flexible as department store windows, they can be altered to be in line with trends, seasonality or just to freshen up the offering.