Linwoods UX

Here I was tasked with creating a house writing style, in keeping with the brand’s TOV, one that could be followed and easily replicated by Linwoods own staff as they managed and added new content to the site.

On a site designed with a retail focus, the challenge was to develop language that not only informed the consumer, but was also compelling enough to convert them to sales. My involvement extended from the Linwoods story, to the site’s shop front, product listings and through to their inspiration / recipe pages.