To promote an award celebrating innovative commercial use of the internet, our brief was to create a campaign that not only encouraged entries but also inspired companies to reflect on how they were using the web. So, to capture that spirit of innovation, we built our concept around technology itself creating a podium made of computer keys, an idea that represented both the digital nature of the award and the competitive drive behind it.
The concept was so well received that the client considered turning our visual into the physical trophy. The campaign went on to earn an ICAD nomination in the B2B Press category, reinforcing its originality and impact.
