A campaign that never got made for An Taisce - a voluntary organisation safeguarding Ireland’s architectural and social heritage through its planning and conservation work. Here the challenge was to highlight its equally strong commitment to Ireland’s natural and environmental heritage.
Aiming to create maximum impact from minimal spend, our creative approach focused on sparking public attention and driving amplification through social and digital channels, while also encouraging national media coverage. A key goal was to generate enough buzz to attract the Minister for the Environment for a press-covered photo opportunity and turn a modest campaign into a moment of national visibility.
