Facing growing competition, London Vision Clinic wanted to remind potential patients that not all laser eye surgery is the same. Thanks to their state-of-the-art Artemis scanner, they could correct vision problems with far greater accuracy and precision than most other clinics. To bring this benefit to life, our creative idea used humour to show how patients would see with such enhanced clarity that visual puzzles and optical illusions would no longer be a challenge. Despite capturing the clinic’s promise of unmatched precision and crystal-clear results, the campaign never made it to production.
