Linwood's wanted to reposition themselves with a younger, more health conscious demographic, showing how their milled seeds can be a major contributor to overall health and a goal-oriented lifestyle. Taking cues from how influencers leverage platforms like Instagram, our campaign follows the daily life of a real life health & fitness blogger Hazel Wallace. Not only did she deliver the health message credibly and engagingly, she served as inspiration, suggesting that Linwoods could make you a little more awesome too.
