Medi-Laser - Specialist Tattoo Removal

Briefed to raise awareness when laser tattoo removal was still relatively new concept, our solution was to use humour to break down barriers, playfully highlighting clichéd tattoos and extreme body art that many often come to regret. By focusing on those all-too-familiar “what was I thinking?” designs, the campaign also targeted potential candidates friends and family, while positioning MediLaser as the smart, safe and effective way to erase past mistakes.