Not just an advertising idea, but an idea that could be advertised…In a first for an Irish mortgage provider, we used the live streaming app - Periscope - to make property viewings easier for the nation’s overworked, time poor house hunters, allowing them to check out a property and even ask questions of estate agents, without actually having to be there in person.
The campaign results included an average of 52 live Periscope viewings per property showing, and a 98% increase in permanent tsb’s Twitter followers.
