As well as being lucrative for the company, VW wanted to remind owners that original parts also helped them get the best from their vehicle and maintain its value. Based around similarly named celebrities, our creative approach used comic analogies to show how non-genuine parts affects quality and performance. Originally designed as a calendar reminding VW drivers about original parts year round, the campaign was shelved due to the cost of using celebrities in a relatively small market like Ireland. However, the campaign did secure the runner up spot in The Chip Shop Awards - Best use of Celebrity category.
