Volkswagen - Original Parts

As well as being lucrative for the company, VW wanted to remind owners that original parts also helped them get the best from their vehicle and maintain its value. Based around similarly named celebrities, our creative approach used comic analogies to show how non-genuine parts can really affect quality and performance.

Originally designed to be a calendar that would remind VW drivers to choose original parts year round, the campaign ran on print and social.

Daniel O'DohertyPrint, DM, All