eir - Epic Awaits

A pitch-winning idea for The Tenth Man. Created for Ireland’s largest telecoms provider, the campaign challenge was to unify their Broadband, Mobile and PrePay Mobile communications under a single powerful idea.

Our solution, Epic Awaits, delivered a unifying creative platform that could flex across audiences and channels. Each sub-brand’s campaign was tailored to its target market, delivering both affinity and sales, while still benefiting from the cohesion and impact of one overarching thought.