eir - Epic Awaits

PROJECT RATIONALE

A pitch winning idea for The Tenth Man. Moving away from their complicated bundle communications, eir, Ireland's largest telecoms provider, wanted to unify their Broadband, Mobile and PrePay Mobile offerings under a single campaign idea. 

Our approach - Epic Awaits - allowed us to make unique, engaging communications for each sub brand's target market, delivering affinity as well as sales, while still maintaining the cohesion and benefits of a single unifying campaign thought.