AIB Club Championships - One Life One Club

With the deepest local community reach of any bank, AIB is a natural sponsor the GAA Club Championships, the competition for grassroots Gaelic Football and Hurling.

To reflect this, we were asked to deliver a TTL campaign that not only demonstrated their passion for the local game, but also their understanding of the huge role clubs play in local communities.

Running on TV, radio and outdoor, the campaign was considered a high point in AIB’s long running sponsorship of these competitions.