Kellogg's Crunchy Nut - Get your Own

PROJECT RATIONALE

To address declining sales of Kellogg’s Crunchy Nut cereal and bars, our brief was to remind their target audience just how irresistibly tasty it is. Celebrating Crunchy Nut’s deliciousness through playful stories of people refusing to share, our creative solution Get Your Own not only reignited brand love but was also credited with reversing the brand’s slow sales decline.

Tadhg HayesIntegrated, All