PROJECT RATIONALE
A pitch winning idea for Ican.
True to their company ethos, in Snackettes, Linwoods created a truly healthy, 100% natural snack food.
Our creative approach was to contrast it, with others that are considered to be wholesome, but really aren’t. The concept highlights how the goodness of even the most healthy ingredients are often undermined by the additives and processes used to make them. And how none are present in Snackettes.
