For Linwood’s first foray into the snack category, our challenge was clear: show customers and trade partners that Snackettes stayed true to the brand’s ethos; super healthy, 100% organic, and uncompromised. Our pitch-winning, creative solution was to highlight their genuine wholesomeness in a striking way: by suggesting that the only additives, colourings, and preservatives you’ll find are on the packaging, not in the snack themselves. This simple yet powerful idea positioned Snackettes as an honest alternative in a market crowded with many misleading healthy claims.
