PROJECT RATIONALE
Wanting to grow the policy holder numbers, Irish Life briefed us to tackle the common misconception that life cover is only for the well-off or those over a certain age.
Bringing a little levity to a serious subject, our creative approach used humour to show that no matter your job, profession or vocation, Irish Life has a policy to protect you.
The campaign ran across TV and radio, with the standout “Elvis” radio spot earning national press praise and helping position Irish Life as a brand that protects everyone, not just a select few.
