PTSB - Banking, Only Better

Like most financial institutions, Permanent TSB had a wide range of products like Free Banking, Investments and Home Loans and wanted to promote them under a single, unifying campaign idea.

Our solution was The Persuader, a no-nonsense character brought to life by actor Frank Vincent, who with sharp wit and straight talk wakes people up to the clear benefits of being with Permanent TSB. The result was a cohesive, memorable campaign that gave the brand a bold, distinctive voice across all its services. It is considered their most successful brand campaign ever.

Tadhg HayesTV, Integrated, All