Faced with increased competition for their holiday booking site, Click&Go decided to lean into an area where they enjoyed an advantage – customer service. Designed to reassure customers while planting a seed of doubt with anyone considering booking with a rival, our creative approach wove their Trustpilot rating amidst the type of wanderlust-inducing locations that get people dreaming about travelling in the first place. Sadly, thanks to AI, we were able to conjure up a range of stunning holiday locations, without being able to visit a range of stunning holiday destinations. The campaign spanned Social Video and Digital Display.
