Faced with increased competition for their holiday booking site, Click&Go decided to lean into an area where they enjoy an advantage over their rivals – customer service.
Designed to reassure customers while also planting a seed of doubt with anyone considering booking with a rival, our creative approach was to weave their Trustpilot rating amidst wanderlust-inducing locations that get people dreaming about going on holiday in the first place.
Thanks to some Midjourney magic coupled with Photoshop, we were able to conjure up a range of stunning holiday destinations, without the hefty price tag of having to visit a range of stunning holiday destinations.
The campaign spanned Social Video and Digital Display.
