Compu-B, Ireland’s Premium Apple Reseller, wanted a radio campaign to spotlight the brand’s latest product drops and position them as the go-to destination for all things Apple. The challenge? Cupertino had the final say on all creative, insisting that every ad focus on their products. Our idea was to link the qualities of Apple’s products with the expertise of Compu-B’s staff: their ability to listen tied to AirPods, the clarity of their advice to the Retina display, and their intuitive understanding to the iPad Pro. This way, we celebrated the products while subtly positioning Compu-B as the perfect place to buy them. The result was a campaign credited with driving a 23% uplift in sales.
