Compu-B, Ireland’s Apple Premium Reseller, needed a radio campaign to spotlight Apple’s latest product drops and position them as the go-to destination for all things Apple, thanks to their expert staff. The challenge? Cupertino had the final say on all creative, and had rejected all previous approaches, insisting that every ad focus on their products.
Our idea was to link the qualities of Apple’s innovative products with the expertise of Compu-B’s staff: their ability to listen tied to AirPods, the clarity of their advice to the Retina display, and their intuitive understanding to the iPad Pro. This way, we celebrated the products while subtly positioning Compu-B as the perfect place to buy them.
The result was a campaign credited with driving a 23% uplift in sales revenue.
