Linwoods Health Foods - Real Health
With their range of organic, milled seeds, Linwoods is on a mission to help people live healthier lives. Tasked with spreading the word and encouraging trial, we developed the Real Health platform, getting people to think about what truly drives long-term wellbeing.
With this particular creative execution, we devised a medically supervised experiment to explore a highly topical question: is our obsession with aesthetics making us any healthier, is improving our appearance really improving our wellbeing? The surprising results not only reframed the conversation around real health, it positioned Linwood’s as an ally in helping people make more helpful, lasting lifestyle choices.
Web Film
20’ Social Media Teaser Film V1
20’ Social Media Teaser Film V2
OOH Execution 1
OOH Execution 2
OOH Execution 3