Magner's Forbidden Fruit

Magners Forbidden Favours is an event for indulging your more sinful side. However, instead of a simple giveaway, we challenged our audience to win tickets, proving their saintliness over 7 days via the hashtag #magnersforbidden in order to gain entry and be a sinner for 1 Night .

To spread the good word, we created  a church sign hinting at the event's decadent nature and what was in-store for those who gained entry.