Rather than defaulting to the usual ticket-giveaway mechanic to promote this Magner’s event, we developed a social-first idea designed to genuinely connect with their 18–24 audience. As Forbidden Flavours invited guests to indulge their more sinful side, we flipped expectations and challenged people to earn entry by proving their saintliness over 7 days via the hashtag #MagnersForbidden. To spread the word, we created a tongue-in-cheek church sign that teased the event’s decadent nature and hinted at the rewards awaiting those worthy of entry.
