Magner's Forbidden Fruit

Instead of a simple ticket giveaway, to promote Magners Forbidden Favours - an event for indulging your more sinful side - we challenged our audience to win a chance to be a sinner for one night, by proving their saintliness over 7 days via the hashtag #magnersforbidden. To spread the good word, we created  a church sign hinting at the event's decadent nature and what was in-store for those who gained entry.