Despite being one of Ireland’s finest golf courses, The Heritage struggled to attract visitors and justify higher green fees due to its low profile and poor search ranking. To address this, we built the campaign around its greatest asset: the course designer Seve Ballesteros. By reframing a round at The Heritage as the chance to follow in the footsteps, or even pitchmarks, of a golfing legend, we positioned it as a course with a considerable pedigree.
Running across print, social and digital, the campaign was an immediate success, boosting consideration among corporate and society golfers, elevating The Heritage to a page one search ranking, and changing perceptions of the club from overlooked to unmissable.
