Carlsberg - This is a Fan's World

To harness their support of the Premier League, we created a campaign positioning Carlsberg's as an authentic football supporter, one with a deep understanding of the highs, lows and conflicting emotions that stalk the mindset of true fans.

Adaptable to almost any topical football issue, the 'half-full half-empty' executions are designed to be provocative, inviting the audience to participate in @CarlsbegFansWorld a hub of opinion, debate and conflicting emotions around the Premier League.