PROJECT RATIONALE
Miss Fantasia wanted to broaden its customer base and knew that despite being curious, many punters were still a bit anxious about entering a sex shop. Our solution was to make Miss Fantasia’s a less intimidating prospect, depicting it as more naughty than dirty and more fun than fearsome, with a series of comic customer service maxims. As well as press, an innovative media campaign in local pubs and clubs also targeted people when they were less likely to be inhibited or anxious about visiting the shop.
