PROJECT RATIONALE
Miss Fantasia wanted to increase footfall but knew that despite being curious, many punters were still a bit anxious about entering a sex shop. So, our solution was to make Miss Fantasia’s a less intimidating prospect, depicting it as more naughty than dirty and more fun than fearsome, with a parody of well known customer service maxims. As well as appearing in social and press, people were also targeted with a OOH in local pubs and bars when they were less likely to be inhibited or feel anxious about visiting the store.
