Kellogg's Coco Pops Straws - Make Milk Fun

PROJECT RATIONALE

Coco Pops straws make it a little easier for mums to smuggle milk into their kids’ diets. Our brief was to make it easier again, by making kids want them in the first place. Our solution was the ‘make milk fun’ creative platform and an visually engaging idea that brought the proposition to life in a way that was impossible for both kids and their mums to ignore.

As well as receiving a Cannes Lions Nomination, this poster was part of a wider Coco Pops Campaign, that won an effectiveness awards at the Effies and the Kinsale International Advertising Awards.