Kellogg's Coco Pops Straws - Make Milk Fun
PROJECT RATIONALE
Coco Pops straws make it easier for mums to smuggle milk into their kids’ diets. Our job was to make it easier again, by making kids want them in the first place. We devised a campaign ‘make milk fun’ and a visual that brought the proposition to life in a manner engaging to kids and their mums.
As well as receiving a Cannes Nomination, this poster was part of a wider Coco Pops Campaign that won an effectiveness award at the Kinsale International Advertising Awards.
