Kellogg's Coco Pops Straws - Make Milk Fun
PROJECT RATIONALE
Coco Pops straws make it a little easier for mums to smuggle milk into their kids’ diets. Our brief was to make it even easier again, by making kids want them in the first place. Our solution was the ‘make milk fun’ creative platform and a visually engaging execution that was impossible for kids and their mums to ignore.
As well as receiving a Cannes Lions Nomination, this poster was part of a wider Coco Pops Campaign, that won an effectiveness awards at the Effies and the Kinsale International Advertising Awards.
