Aiming to have their holistic toothpaste range stocked by more Irish retailer chains, Spotlight Oral Care wanted to spark a conversation about people’s daily oral care routines. So, to show what set them apart, our campaign focused on the potentially harmful ingredients found in most other toothpastes and highlighted how none of these were present in the Spotlight range. Despite competing against bigger brands with much larger creative and media budgets, the campaign won Irish Pharmacies Marketing Campaign of the Year 2020.
30’ TVC
