To break into a consulting space dominated by the big four, Grant Thornton needed a campaign that highlighted the benefits of their more personalised, step-by-step approach to digital transformation while also setting them apart from their more established rivals.
Instead of mirroring the jargon-laden, data-heavy style common in the sector, we created a digital and social campaign that spoke directly to CTOs in a more human and visually engaging way. This fresh approach not only differentiated the brand, it cut through the noise, earning Grant Thornton a place on their consideration list.
