Tasked with boosting summer bookings for student travel experts USIT, we developed the Don’t just go there, grow there creative platform. While still celebrating the fun of travel, the campaign repositioned USIT as a partner in personal growth as well as travel provider - suggesting that by living and working abroad students can build resilience, shape character, and develop life skills - crucial aspects for getting parents, who usually would be paying, to get on board. The campaign was shelved due to the CoVid-19 pandemic.
