Tasked with boosting summer bookings for student travel experts USIT, we developed the Don’t just go there, grow there creative platform. While still celebrating the fun of travel, the campaign repositioned USIT as more of a partner in personal growth than a simple travel provider - suggesting how living and working abroad helps students build resilience, shape character, and develop life skills, a key aspect for getting parents, who ultimately would be paying, to get on board. The campaign was shelved due to the CoVid-19 pandemic.
