Jack Pott’s Bingo

Dublin’s 3 biggest bingo halls were rebranding under a single brand identity, one they wanted to be embodied by a fun, larger than life character. So tasked with devising a name and personality for this character, one that would be relevant to both bingo and its mainly elderly female clientele, we created a cheeky, feline master of ceremonies called Jack Pott who was not only easy to recall but could also be applied seanlessly to all their customer touchpoints.