Clonmel 1650 - It's about time

A pitch winning idea for Ican

Designed to establish Clonmel’s quality credentials, our campaign tapped into notions of craft and an unrushed brewing process. To reinforce the quality message, the creative strongly leveraged the beer’s parentage and connection to an area synonymous with  quality brewing. 

The campaign endline ‘It’s about time’ not only serves as a call to action, it also linked the brand back to the long wait Irish drinkers have had for a quality Irish alternative to foreign lager.