Clonmel 1650 - It's about time

Designed to establish this new lager’s quality credentials, our pitch winning idea tapped into notions of craft and an unrushed brewing process. To reinforce the quality message, the creative strongly leveraged the beer’s parentage and connection to an area synonymous with quality brewing. The endline ‘It’s about time’ not only serves as a call to action, it echoed the long wait Irish drinkers have had for a quality Irish alternative to foreign lager.