Briefed to position Premiership Extra — the weekly football pull-out in The Star — as a must-have for true fans, we created a campaign built around one simple idea: every football fan wants to get their hands on your copy. So if you want the best insights into the beautiful game, you’d better hide yours. With an almost non-existent budget, we directed the campaign ourselves, ensuring every shot worked hard to capture the humour, energy, and passion of football fandom.
