PropertyNews.com - Property Done Properly

Briefed to raise awareness of an enhanced functionality upgrade for Northern Ireland’s leading property portal, PropertyNews.com, we created a through-the-line campaign that tapped into the many reasons people choose to move. To increase engagement the story was told through the perspective of home-building and home-carrying animals, not only bringing warmth and humour to what might otherwise feel like a functional message, but also helping the campaign stand out amidst the clutter.